Though Roblox makes publishing an experience easy, getting people to play it is another matter entirely. There are many factors that can determine the popularity of your experience, and we’re here to share a few of the quickest and most effective to attract players.
Make a Great Icon
Each Roblox experience on the Experiences page has an icon that represents it to the community. This is your chance to make a first impression, so choose a picture that’s colorful, well-framed, and aesthetically pleasing. For assistance in creating your place's icon as well as tips on what to do or avoid, please click here.
Add Awesome and Informative Images and Videos to Your Place
While your icon and title can lead to your first clicks, the gallery will help them decide to press Play. While a nicely framed standard thumbnail might be enough, you can also add images you have created with your favorite image editor or a YouTube video to help really sell it. For more information on this, click here.
Make an Experience That Keeps ‘Em Coming Back
Make as many badges and achievements as you can for your place, and make sure the top ones are difficult, or nearly impossible, to earn. A lot of Roblox users are hard-core gamers, and they don’t think they've beaten the experience until every achievement is completed and every trophy is obtained. Make ‘em work for it. You can also incentivize repeat visits by utilizing our Data store, which allows users to save their in-experience belongings ( clothes, coins, weapons, etc.) and continue to earn more cool items in-experience.
VIP Shirts/Experience Passes
You can sell VIP shirts/ Experience Passes that will give users special powers in your experience. If someone is willing to spend money on the shirt or pass, chances are they’re going to want to utilize the powers that come with it more than once.
Advertise Your Experience
Advertising your experience on Roblox is a great way to get noticed and an awesome creative outlet. Roblox's two ad systems, User Ads and Sponsored Experiences, are fantastic ways to get your experience seen by people that might otherwise have missed it. There are a limited number of ad slots, so they work on a bidding system—the more Robux you choose to spend on your promotion, the more frequently it’ll pop up on Roblox.com while users are browsing. But bidding is only half of the art—make creative, colorful ads that will draw people’s attention. For a more in-depth look at these systems, please see the following links:
Keep At It!
Don’t be discouraged, as a lot of factors are at play that will determine the success of your experience. If something doesn’t work, try again. And again. Part of the joy of our platform is that you can build to your heart’s content. Keep at it, and keep trying new things!