These settings allow you to customize your ad experience on Roblox by managing ads personalization and the information we share with third parties. You can find your Ads Preferences on the Privacy settings page and you can update your preferences at any time.
Ads on Roblox are only served to users ages 13+, and personalized ads are not served to users ages 13-15. For users 16 and above, your default ads settings may vary by region. Users not eligible for personalized ads or data sharing and selling will not see Ads Preferences in their settings, and will not be able to opt in.
Personalized ads controls
When the Personalize your ads setting is on, advertisers are able to reach users on Roblox based upon their interests and demographics, such as the genre of experiences they like to visit. How ads are personalized differs by country and region.
You can also turn off personalized ads altogether. If you disable ads personalization, you’ll still see ads, but they’ll most likely be less relevant to your interests.
Data selling and sharing controls
When your Data selling and sharing setting is on, Roblox will share certain personal information to advertising partners to provide a more personalized advertising experience and improve the effectiveness of our ads. This setting applies to ads served by Roblox and ads served by other companies on behalf of Roblox. We do not sell or share the personal information of known users younger than sixteen.
Global privacy control
Where available, you may use the global privacy control (“GPC”) in your browser to automatically communicate your opt-out preferences to us for data sharing and selling. If you opt in to Data sharing and selling on Roblox, this setting will override your browser preferences.
Our commitment to user privacy
We never collect, use, sell or share sensitive personal information relating to health, race, religion, or sexual orientation.
We have built Roblox to align with data privacy laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States. These laws require that consumer data be collected and used in a manner that is transparent and compliant with consumer privacy rights.
We implement measures to protect our users’ data from unauthorized access, use, or disclosure. This includes implementing security measures, such as encryption and secure storage practices, to prevent data breaches.
Resources
Updating your personal data on Roblox
You can update your account location, gender, and age in Settings > Account Info.
If you want to exercise rights over your data, such as accessing or deleting your personal information, please reach out to our Customer Support team here.
Additional resources
Please see our Privacy Policy, our US State Privacy Policy Addendum and an overview on Roblox Ad Safety and Privacy.