Effective Date: May 1, 2026
These Advertising Integrations Terms “Advertising Integration Terms” govern your placement of Advertising Integrations on the Platform. An “Advertising Integration” is when a Developer places advertising content directly in their Experience rather than through Roblox’s native advertising services (including Roblox Immersive Ads, Roblox Rewarded Video Ads, Sponsored Experiences, and Sponsored Items). More information about Advertising Integrations may be found in the Creator Hub.
By participating in the Advertising Integrations Program (described in Section 1 below), you indicate your understanding, acceptance, and agreement to these Advertising Integration Terms. These Advertising Integration Terms are a legally binding agreement between you (“you”, “your”, or “Developer”) and Roblox Corporation (“Roblox”, “we”, “us”, “our”). If you do not agree to any of these Advertising Integration Terms, you may not participate in the Advertising Integrations Program or place Advertising Integrations in your Experience.
These Advertising Integration Terms supplement the Roblox Terms of Use (“Terms of Use”), which are incorporated by reference into these Advertising Integration Terms. If there is any conflict between these Advertising Integration Terms and the Terms of Use, these Advertising Integration Terms will control with respect to the Advertising Integrations Program. Capitalized terms used but not defined herein shall have the same meaning given to them in the Terms of Use.
Advertising Integrations Program
About: Our Advertising Integrations Program allows you to place advertising content directly into your Experience. You source, manage, display, and monetize the advertising content directly in your Experience.
Eligibility: To participate in the Advertising Integrations Program, you must meet the following requirements:
Public Experience: Your Experience must be public.
Compliance: You must comply with all applicable laws, rules, and regulations, and with Roblox’s Terms of Use, these Advertising Integrations Terms, Advertising Standards, and Community Standards.
Age Limitation: You must be 13 years old or the legal age of majority in your country of residence.
Roblox Account: You must have an Account on Roblox, your Account must be verified, and you must have two-step verification (2FA) enabled.
Experience Content Maturity and the Roblox API: You must complete the Maturity and Compliance Questionnaire for your Experience. You must use the Roblox Advertising Integrations Eligibility API.
Registration: You must register and submit the required registration documentation.
Publisher Eligibility: You must meet our Publisher Eligibility criteria.
Registration: You must complete the registration information. You must provide certain information (such as identification documents, contact details, and financial information) as part of the registration process. Our Privacy Policy explains how we process your personal data and protect your privacy when you provide your personal data in connection with the Advertising Integrations Program.
Your Responsibility: By enrolling in the Advertising Integrations Program, you understand and agree to the following:
You must comply with our Advertising Standards, including the Advertising Integrations and Experiences Policy.
You must receive prior approval from Roblox to participate in the Advertising Integrations Program, and you must make available all assets associated with all Advertising Integrations to Roblox for review and prior approval.
You are solely responsible for the content of all Advertising Integrations, including: (a) any legally required disclosures; (b) any promotions, sweepstakes, or contests that are offered in connection with ad campaigns; and (c) ensuring the Advertising Integration or your Experience does not make programmatic calls to third-party advertising and measurement services.
You may not share personally identifiable user engagement information with advertisers.
You acknowledge that Users may interact with Advertising Integrations and that, depending on how you set up your Experience, advertisements from Roblox’s ad services may appear alongside Advertising Integrations.
Absent prior written authorization from Roblox, Advertising Integrations may not be used in place of other Roblox advertising products, including, without limitation, immersive ads such as billboards and portals. For example, if you want to place a billboard-style ad in your Experience, you must use Roblox's immersive ads product and not Advertising Integrations, unless you obtain prior written authorization from Roblox.
Revenue Share and Payment
Revenue Share: Beginning September 30, 2026, You agree to pay Roblox a revenue share for placement of the Advertising Integration in your Experience (“Revenue Share”). The amount of the Revenue Share will be calculated through a cost per mille (“CPM”) structure of charging a cent-based amount for every thousand visits to your Experience while the Advertising Integration is present. Current pricing for the Revenue Share will be provided when implemented and with reasonable notice prior to accruing and charging your first Revenue Share. Roblox may increase the total Revenue Share based on any fraud or other legal violations, violations of Roblox’s terms or policies, bad debt, chargebacks, refunds, credit card processing fees, third-party data fees, and any other third party fees and costs that relate to your participation in the Advertising Integrations Program. Roblox bears the sole responsibility to calculate the Revenue Share, which will be determined from Roblox’s records and figures, and will be charged on a monthly basis.
Payment: If you do not pay undisputed amounts within 90 days of invoice, you agree that we may deduct the Revenue Share from your available Robux, along with any applicable taxes or charges. You acknowledge that such deductions may be made automatically and without further notice.
Payment Method: You must provide required registration information including relevant tax identification when registering for the Advertising Integrations Program. By agreeing to these Advertising Integrations Terms you authorize Roblox or a designated third-party payment provider to collect and use your registration information to invoice you or automatically charge the payment method for payment of any unpaid portion of the Revenue Share.
Billing: We shall invoice you quarterly in arrears for the preceding quarter. You shall pay undisputed amounts within 90 days of invoice.
Taxes: The Revenue Share is exclusive of taxes. Each Party is responsible for its own taxes. Roblox shall withhold taxes only to the extent required by law.
Delinquent Payments: In the event of non-payment of the Revenue Share by the due date set out on the invoice, Roblox has the right, at its sole discretion, to suspend your Experience, or your associated Accounts, from the Platform. We may charge you bank or payment processor fees or interest incurred for processing transactions or for any failure of payments.
Payment Disputes: If you dispute any portion of our invoice, you must notify us in writing within 10 days of receipt, identifying the disputed amount and the basis for the dispute. We shall work in good faith to resolve the payment dispute promptly. Once resolved, any amounts determined to be payable shall be paid within 10 days, together with any applicable interest and charges. Failure to provide timely notice constitutes acceptance of the invoice, and we reserve our rights and remedies under these Advertising Integrations Terms.
License to Use Intellectual Property
You will ensure that you own or have secured all rights necessary to grant the licences and rights that you (or someone on your behalf) grant to us under these Advertising Integrations Terms, including permission to display, distribute, and deliver the advertising content on the Platform.
You hereby license any and all of the advertiser’s trademarks, service marks, trade dress, trade names, brand names, logos, corporate names, and domain names, and other similar designations of source; original works of authorship and related copyrights and any other intangible property in which any party holds proprietary rights, title, interests, or protections, however arising, pursuant to the laws of any jurisdiction throughout the world, including all applications, registrations, renewals, issues, reissues, extensions, divisions, and continuations in connection with any of the foregoing and the goodwill connected with the use of and symbolized by any of the foregoing (“Advertiser Intellectual Property") to Roblox for use on the Platform pursuant to these Advertising Integrations Terms.
Roblox will only use the Advertiser Intellectual Property (i) to perform its obligations under these Advertising Integrations Terms, (ii) to comply with any legal or regulatory obligations to which Roblox is subject, or to assist with a lawful investigation; (iii) for testing and internal research and development purposes; and (iv) to provide information to Users to understand why they are seeing the advertising they see on the Platform.
Representations and Warranties
You hereby represent, warrant, and covenant that:
If you are accepting these Advertising Integrations Terms on behalf of a corporation, limited liability company, partnership, or other legal entity, you have authority to act on behalf of that entity, and such entity accepts these Advertising Integrations Terms. In that case, “you” and “your” will refer to that entity.
The Advertising Integrations and other materials submitted to the Platform do not and will not infringe upon, misappropriate or otherwise violate any intellectual property rights or any other rights of any third party.
You shall comply with, and the Advertising Integrations shall comply with, all applicable laws, rules, regulations.
Neither the Advertising Integrations nor any other materials provided by you will contain any virus or malicious software.
NEITHER ROBLOX NOR ANY OTHER PERSON ON ROBLOX’S BEHALF, HAS MADE OR MAKES ANY EXPRESS OR IMPLIED REPRESENTATION OR WARRANTY, EITHER ORAL OR WRITTEN, WHETHER ARISING BY LAW, COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE, TRADE, OR OTHERWISE, ALL OF WHICH ARE EXPRESSLY DISCLAIMED, AND YOU ACKNOWLEDGE THAT YOU HAVE NOT RELIED UPON ANY REPRESENTATION OR WARRANTY MADE BY ROBLOX, OR ANY OTHER PERSON ON ROBLOX’S BEHALF.
Termination or Suspension
Roblox has the right to remove or require you to remove or amend Advertising Integrations for any reason including if, in its sole discretion, Roblox reasonably considers the Advertising Integration to be unsuitable or in contravention of our terms and policies.
Roblox reserves the right, in its sole discretion and without prior notice, to suspend or terminate your access to the Advertising Integrations Program (or any portion thereof) at any time. Causes for suspension or termination include, but are not limited to, (i) breaches or violations of these Terms, the Terms of Use, or other applicable Roblox terms, standards, and policies; (ii) a request by you; (iii) non-payment of any Revenue Share owed by you; (iv) unexpected technical or security issues or problems with the Service or Advertising Integrations Program; or (v) lawful requests by law enforcement or other government agencies.
Dispute Resolution
IMPORTANT: THE TERMS OF USE CONTAIN BINDING MANDATORY INFORMAL DISPUTE RESOLUTION, ARBITRATION, AND CLASS-ACTION WAIVER PROVISIONS. THE ARBITRATION AND CLASS-ACTION WAIVER PROVISIONS APPLY IF YOU RESIDE IN THE UNITED STATES. ANY DISPUTE OR CLAIM ARISING FROM OR RELATING TO THESE ADVERTISING INTEGRATIONS TERMS IS SUBJECT TO THE DISPUTE RESOLUTION PROVISIONS IN THE TERMS OF USE.
Change in Advertising Integrations Terms
We reserve the right to change these Advertising Integrations Terms from time to time in our sole discretion. If we make changes to these Advertising Integrations Terms, we will post the most current version of the Advertising Integrations Terms to our website and will update the Effective Date, and provide you with notice if we deem it necessary or appropriate to do so. If you do not accept and agree to the changes, you may not participate in our Advertising Integrations Program. By continuing to participate in our Advertising Integrations Program, you indicate your acceptance to any updated Advertising Integrations Terms.
Nothing in these Advertising Integrations Terms limits Roblox’s ability to make changes or remove, limit, restrict, or otherwise discontinue the Advertising Integrations Program in any territory or region, including if required to comply with applicable law, address a material security risk, or avoid a substantial economic or material technical burden. We will give you reasonable notice if we decide to remove, significantly limit, restrict, or otherwise discontinue the Advertising Integrations Program or any portion of the Advertising Integrations Program in any territory or region.
Notice
Any notices Roblox delivers to you will be done electronically (i) by email to the last email address provided by you during registration to the IntegratedAds Program; (ii) by posting a notice on the website; or (iii) any other method of notice deemed appropriate in Roblox’s sole discretion. You agree to provide and maintain accurate, current and complete information, including your contact information for notices and other communications from us.